TV: In the 'how hasn't this happened yet' category ...

Nickelodeon announced plans today to unveil a new logo this fall, the company's first re-branding in 25 years.
The move comes in advance of the network's 30th anniversary (Really? 30? Jeez, I'm old ...) and will replace the iconic "splat" logo with a yet-to-be unveiled trademark.
Apparently the discussion was pretty serious business, as Variety reports:

"In asking ourselves if everything could live under the splat, we decided that the splat was dated," she said. "It just couldn't be done in a streamlined way."

"Living under the splat." Interesting. Well re-brand away guys, it's about time. But I do have one request ... please don't can the slime. Thanks.

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